Exhibitions

Ocean liner advertising took a variety of forms. Most promotional literature was strictly utilitarian and limited to announcements of routes and schedules [39] and to deck plans [40, 63-67]. Almost all illustrations of ships were iconic views in which the ocean liner crowns an evolutionary line of ships [42], towers over all contemporary craft [51, 58], or is eagerly awaited by expectant passengers or wistful stay-at-homes [46, 49-50].

Pictorial views such as that of Fabre Line’s Sant’Anna in midocean [56] did little to allay prospective passengers’ misgivings about the perils and uncertainties ocean travel. Far more inviting were images that ignored the sea altogether to focus on destinations [52-54] or that present-ed the ship as an abstraction [48].

39. Dominion Line

Royal Mail Steamers sailing regularly between Liverpool, Quebec and Montreal, and Liverpool, Halifax, and Portland, Liverpool and Boston.
Brochure, 1897. 15 × 19 cm.
Portland was an alternative to Canadian ports closed by ice during the winter months.
Morse Collection, 1299

2001299.0001
40. Anchor Line

Plan of Saloon & Cabins of Anchor Line Steamer Furnessia (1881-1911).
Brochure, 1892. 21 × 12 cm.
Morse Collection, 1243.

2001243.0001
41. White Star Line

White Star Line Sailings between Liverpool & New York via Queenstown.
Brochure, 1879. 22 × 14 cm.
Morse Collection, 747

2000747.0001
42. Norddeutscher Lloyd

Unsere Zukunft liegt auf dem Wasser (Our future lies on the water).
Postcard, circa 1897. 10 × 14 cm.
Morse Collection, 2560

2002560.0001
43. Anchor Line

Notes written on the back of the Plan of Saloon & Cabins of the Anchor Line Steamer Furnessia (item 40).
Brochure, 1892. 21 × 12 cm.
Morse Collection, 1243

2001243.0002
44. Dominion Line

Saloon Rates—Season 1901 United States Mail Steamers.
Brochure, 1901. 18 × 11 cm.
Morse Collection, 1294

2001294.0001
45. Cunard Line

Saxonia (1900-25), Ivernia (1900-17): Liverpool, Boston, New York.
Postcard, n.d. 10 × 15 cm.
Morse Collection, 2230

2002230.0001
46. Norddeutscher Lloyd

Dampfer Kaiser Wilhelm II (1903-17) verlaesst Bremerhaven (Steamer Kaiser Wilhelm II leav-ing Bremerhaven).
Postcard, 1905. 9 × 14 cm.
Morse Collection, 2555

2002555.0001
47. Allan Line

Allan Line Royal Mail to Canada & United States: Virginian (1905-15).
Postcard, n.d. 9 × 14 cm.
Morse Collection, 1674

2001674.0001
48. Cunard Line

Cunard U.S.A. Postcard reproduction of 1908 poster.
10.5 × 15 cm.
Morse Collection, 2233

2002233.0001
49. American Line

New York-Southampton. Card, circa 1899-1901.
14 × 11.5 cm.
Morse Collection, 1349

2001349.0001
50. Red Star Line

New York-Antwerp.
Card, circa 1899-1901. 14 × 18.5 cm.
Morse Collection, 1460

2001460.0001
52. White Star Line

White Star Line: Services to All Parts of the World.
Broadside, n.d. 17 × 11.5 cm.
Morse Collection, 802

2000802.0001
53. White Star Line and White Star-Dominion Line

The Steamers of the White Star Line and White Star-Dominion Line will take you with comfort and expedition.
Broadside, circa 1921-22. 17 × 11.5 cm.
Morse Collection, 805

2000805.0001
54. White Star Line

White Star Line: Services to All Parts of the World.
Broadside, n.d. 17 × 11.5 cm.
Morse Collection, 806

2000806.0001
55. Cunard Line

Liverpool to New York & Boston Tuesday and Saturday, calling at Queenstown.
New York. Brochure, 1910. 16.5 × 58 cm.
Morse Collection, 81

2000081.0001
56. Fabre Line

Ricordo di Viaggio, S.S. Sant’Anna (1910-18).
Postcard, 1912. 9 × 14 cm.
Morse Collection, 1141

2001141.0001
57. Red Star Line

Proposed Sailings, Red Star Line, Mail and Passenger Service, Philadelphia, Antwerp,
Boston. Brochure, 1908. 16 × 18 cm.
Morse Collection, 1459

2001459.0002
58. Cunard Line

Franconia (1923-56).
Poster, n.d. 19.5 × 14.5 cm.
Morse Collection, 412

2000412.0001