Exhibitions

As ships grew in size and complexity, so too did the problems associated with displaying their various attributes in two dimensions. The problem was solved by the invention of a patented folder intended specifically for “vividly illustrating to prospective passengers the general layout of a particular ship.” Items 102-106 show the drawings for Walter Jones’s patent application together with four folders at various degrees of opening. The last folder shows the Olympic (1911-33), older sister-ship of the Titanic (1912) [132-39].

Jones’s folder was an improvement over those like that for the Ile de France [86]. Simply add-ing ever more folds showed the detail of a single deck no matter its length, but putting it all in relation to the rest of the ship was cumbersome, and it was this problem that Jones resolved.

The modernist sensibility evident in the ocean liner style/art deco [79], the development of the Isodeck plan [86], and Jones’s patented folder [102-106] found its highest expression in a series of individual booklets published in the 1930s [104-109]. Ornate and expensive to produce, in word and image these publications evoked all the worldly sophistication and modernist sensibility we now associate with the heyday of the ocean liner.

99. United States Lines

To Europe Tourist Leviathan (1919-38),
Deck Plan. Folder, n.d.
The Leviathan was built as Hamburg-America Line’s Vaterland (1913-17).
46 × 79 cm.
Morse Collection, 839

2000839.0001
100. United States Lines

To Europe First Class on the Leviathan (1919-38),
Deck Plan.
Folder, n.d.
46 × 79 cm.
Morse Collection, 840

2000840.0001
101. United States Lines

To Europe Cabin Class on the President Harding (1923-40), President Roosevelt (1923-40),
Deck Plan.
Folder, 1934.
46 × 79 cm.
Morse Collection, 850

2000850.0001
102. White Star Line

To Europe First Class on the Olympic (1911-33).
Brochure, 1929.
23 × 39.5 cm.
Morse Collection, 707

2000707.0001
104. Navigazione Generale Italiana

Colombo (1921-41) N.G.I.
Genoa.
Booklet, 1925.
12.5 × 17.5 cm.
Morse Collection, 2656

2002656.0001
105. Lloyd Sabaudo

Conte Biancamano (1925-42), Conte Grande (1928-41).
Booklet, n.d.
21.5 × 29.5 cm.
Morse Collection, 2659

2002659.0001
106. Italia

Rex (1932-44) First Class.
Booklet, n.d.
30.5 × 25 cm.
Morse Collection, 2643

2002643.0001
107. White Star Line

Cabin to Canada.
Booklet, circa 1927-29.
23 × 20.5 cm.
Morse Collection, 776

2000776.0001
108. French Line

Compagnie Generale Transatlantique—Normandie (1935-40).
Brochure, 1935.
30.5 × 24.5 cm.
Morse Collection, 1050

2001050.0001
109. Norddeutscher Lloyd

Lloyd Express: Bremen (1929-41), Europa (1930-45), Columbus (1924-39).
Booklet, n.d. 24 × 21 cm.
Morse Collection, 2535

2002535.0001