At the time this map was published, the French were in the middle of an incredible competition with the English for control of the fur trade. As Samuel de Champlain established and then expanded New France during the seventeenth century, he allied with the Algonquin, Montagnais and the Huron peoples, who acted as the principal suppliers of the French fur trade. Fearful of English competition, Champlain formed the first informal trust in 1613, which became the groundwork for the royal charter, and monopolized the trade. But it was not enough to prevent the series of conflicts which gave rise to the French and Indian War. This map asserts the French seizure of Dutch territories in North America. The vignettes depict the plentiful natural resources and Native American cultures, paying special attention to clothing and local products. The image of the beavers of North America includes a key detailing each beaver and their various jobs. De Fer took advantage of the European fascination with these little creatures, capable of building their own houses, and portrayed them as a very systematic workforce. There is even one beaver suffering from a disabled tail because he worked too hard. This image was so influential it was copied several times. Ironically, even the English mapmaker, Herman Moll, copied the vignette on his map showing the British colonies in North America.
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